Monday, 11 June 2018
The Big Issue
sold to help homeless people make money.
Homeless sell and keep a bit of profit
circulation- number of copies sold
Readership- Not just who buys a magazine but the total number of people who are likely to read it.
Mass audience- Readership on a large scale
Niche audience- Narrow group of leaders with a particular interest
Subscription- where a reader pays for a set number of copies of magazine in advance at a lower price and receives them post
Mast head- the title of the magazine
Plug- Text that plugs a feature that will appear.
Old Spice
History- Old spice, created in 1934 started producing women's products, called "Early American". Four years later, Old spice turned to mens products and created a nautical themed aftershave and other products. This theme stereotyped typical man (being a sailor) having physical and mental strength to be out sea, battling against the bad weather and away from family.
Aims of the campaign- Old spice wanted to create a new target audience. Previously they were advertising to 40-60 years olds, but after assessing market trends, they targeted a new audience of 18-34 year olds. The aim of this advert is to portray to the male audience that the middle aged man can not only smell like the Bahamas, but become it. Hence why he is the volcano.
Dates and times of the campaign- advertising started around early 2011 period.
Use of social media- Old spice is spice is using all three of the main social media outlets.They have to in order to "keep with the times" and up to date to increase their sale numbers. Using social media has its advantages as its essentially free advertising. They are able to tweet, upload photos on an Old Spice account, and followers will see this and like and react to the products online. This could lead to future purchases from those followers.
Representation of males- Males are meant
Aims of the campaign- Old spice wanted to create a new target audience. Previously they were advertising to 40-60 years olds, but after assessing market trends, they targeted a new audience of 18-34 year olds. The aim of this advert is to portray to the male audience that the middle aged man can not only smell like the Bahamas, but become it. Hence why he is the volcano.
Dates and times of the campaign- advertising started around early 2011 period.
Use of social media- Old spice is spice is using all three of the main social media outlets.They have to in order to "keep with the times" and up to date to increase their sale numbers. Using social media has its advantages as its essentially free advertising. They are able to tweet, upload photos on an Old Spice account, and followers will see this and like and react to the products online. This could lead to future purchases from those followers.
Representation of males- Males are meant
Thursday, 3 May 2018
Titanium work for presentation
Titanium- David Guetta
Video type- Narrative + Concept
David Guetta notes:
Video type- Narrative + Concept
David Guetta notes:
- Muslim upbringing
- House and urban dance song
- generally about inner strength
- pulled from radio stations for a while due to the Sandy Hook school shooting, ties in with the song with metaphors about bullets
Themes:
- Supernatural
- Inner stength
- standing up for your rights
- adult vs children
DISTINCT:
- Icons - Hat (trying to hide himself from everyone)
- Settings - School (vulnerable place), Home (place of safety), Woods (he is lost).
- Theme- Running away, vulnerable, leaving behind childish belongings
Camera & Mise-en-scene:
- medium close ups, long shots
- Tracking shots from left to right
- Panning shots from left to right
S-main character in mostly all shots
T- jump cuts on beats
O-Starts morning ends at night in the forest
P- Slows panning and tracking, speeds up with beat and build up
S-sped up bike shot, slow Mo on important character focused scenes.
Parallel editing, music fits the videos
Cyclical videos, starts in the fetal position- ends in fetal position.
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