Hypodermic needle theory

Albert Bandura- Hypodermic needle theory

• Albert Bandura OC is a psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University
• The idea that the media implant ideas in the mind of the audience directly. The idea the audience acquire attitudes, emotional. 
• This passive audience is immediately affected by these messages. The public essentially cannot escape from the media's influence.