Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Monday, 11 June 2018
Old Spice
History- Old spice, created in 1934 started producing women's products, called "Early American". Four years later, Old spice turned to mens products and created a nautical themed aftershave and other products. This theme stereotyped typical man (being a sailor) having physical and mental strength to be out sea, battling against the bad weather and away from family.
Aims of the campaign- Old spice wanted to create a new target audience. Previously they were advertising to 40-60 years olds, but after assessing market trends, they targeted a new audience of 18-34 year olds. The aim of this advert is to portray to the male audience that the middle aged man can not only smell like the Bahamas, but become it. Hence why he is the volcano.
Dates and times of the campaign- advertising started around early 2011 period.
Use of social media- Old spice is spice is using all three of the main social media outlets.They have to in order to "keep with the times" and up to date to increase their sale numbers. Using social media has its advantages as its essentially free advertising. They are able to tweet, upload photos on an Old Spice account, and followers will see this and like and react to the products online. This could lead to future purchases from those followers.
Representation of males- Males are meant
Aims of the campaign- Old spice wanted to create a new target audience. Previously they were advertising to 40-60 years olds, but after assessing market trends, they targeted a new audience of 18-34 year olds. The aim of this advert is to portray to the male audience that the middle aged man can not only smell like the Bahamas, but become it. Hence why he is the volcano.
Dates and times of the campaign- advertising started around early 2011 period.
Use of social media- Old spice is spice is using all three of the main social media outlets.They have to in order to "keep with the times" and up to date to increase their sale numbers. Using social media has its advantages as its essentially free advertising. They are able to tweet, upload photos on an Old Spice account, and followers will see this and like and react to the products online. This could lead to future purchases from those followers.
Representation of males- Males are meant
Monday, 23 April 2018
Old Spice notes
Old spice was created by William Shultz in New York 1934
First target audience was women released a mens line of aftershave
chose a nautical theme
soon became world wide
soon discontinued women range
in the 80's old spice didnt grow
P and G brought old spice in 1990 they changed the logo to a yacht
Sales then took a dip in the 1990's
The target audience changed to teenage boys
Became second highest selling deodorant after right guard
Relaunched in 2006
started to sell more towards women
New adverts went viral
Became NFL main product.
Charity Campaign
There are rules about campaigns e.g. too graphic
A lot of adverts use shocks tactics
Desensitisation- George Gerbner, he recons people are becoming more use to violence and death so react less when we are exposed to it in the real world.
Shelter:
Provide homes advice
50,000 family live in temporary accommodation
was founded in 1966 ken loach made a TV program called 'Cathy care home' which was important in setting up the charity
The campaign launched in 2011 in the worst towns for 6 weeks
Codes and Conventions of charity ads
Charity name and logo
creation of sympathy
Creationof empathy
Shock Factor
Slogan
Image of victim
sombre made of dress
Use of colour
Colour associated with brand
web address
invitation to interact
message with text
creation of sympathy
Creationof empathy
Shock Factor
Slogan
Image of victim
sombre made of dress
Use of colour
Colour associated with brand
web address
invitation to interact
message with text
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