Galtung and Ruge

Threshold- The bigger the impact and the reach of the story.
Unambigous- A story with no confusion 
Unexpectedness- If it was not expected or off the wall 
Personalisation- Giving it human intrest.
Negativity- No one likes a happy story, if it bleeds it leads. 
Proximity- Where it is, more close to home.
Elite person/place- Important people and powerful nations.
Continuity/ currency- A story that will run on for a long time. 

Hypodermic needle theory

Albert Bandura- Hypodermic needle theory

• Albert Bandura OC is a psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University
• The idea that the media implant ideas in the mind of the audience directly. The idea the audience acquire attitudes, emotional. 
• This passive audience is immediately affected by these messages. The public essentially cannot escape from the media's influence.

Cultivation theory

George Gerbner- Cultivation theory

The cultivation theory, also known as the Drip, Drip theory, is the idea that exposes to repeated to patterns of representation over long periods of time can shape and influence us. Cultivation is a positivism theory, meaning it assumes the existence of objective reality and value-neutral research. A study conducted by Jennings Bryant and Dorian Morin (2004), which surveyed almost 2000 articles published in the three top mass communication journals since 1956, found that cultivation analysis was the third most frequently utilized theory, showing that it continues to be one of the most popular theories in mass communication research.  

Steve Neale

Steve Neale- Media Theorist 

• How much is conformed to its genre's individual conventions and stereotypes. A film must watch the genre's conventions to be identified as part of that genre. To offset financial risk of film productions by collateral against innovation and difference.

• How much a film subverts the genre conventions and stereotypes. This film must subvert conventions enough to be considered unique and not just a clone of an existing film. This is to guarantee the pleasure and meaning for the audience.  

Steve Neale's theory can work with Christian metz theory as both theories suggest that texts within genre have simiarities and differences. Although, Metz's theory does suggest that each genre has a timeline which the texts follow, whereas Steve Neales theory remains in the film makers being innovative when creating their texts. In conclusion both texts believe that genres do not always stay the same they change over time  as new ideas come to light.

Stuart Hall

Reception theory- Stuart Hall 

With Stuarts theory it states that with every piece of media there are 3 given readings that are either the preferred reading, the op-positional reading and the negotiated reading. 
Preferred- This is what the creator of this media wants the audience to view the media. 
Op-positional- This is the complete opposite reading that the creator of the media did not want you to get from it. 
Negotiated- This is where the audience understand what the preferred meaning is but they would personally put it as their own idea.