The Big Issue

sold to help homeless people make money.

Homeless sell and keep a bit of profit 

circulation- number of copies sold 

Readership- Not just who buys a magazine but the total number of people who are likely to read it. 

Mass audience- Readership on a large scale 

Niche audience- Narrow group of leaders with a particular interest 

Subscription- where a reader pays for a set number of copies of magazine in advance at a lower price and receives them post 

Mast head- the title of the magazine 

Plug- Text that plugs a feature that will appear. 

Charity Advert

Old Spice

History- Old spice, created in 1934 started producing women's products, called "Early American". Four years later, Old spice turned to mens products and created a nautical themed aftershave and other products. This theme stereotyped typical man (being a sailor) having physical and mental strength to be out sea, battling against the bad weather and away from family. 

Aims of the campaign- Old spice wanted to create a new target audience. Previously they were advertising to 40-60 years olds, but after assessing market trends, they targeted a new audience of 18-34 year olds. The aim of this advert is to portray to the male audience that the middle aged man can not only smell like the Bahamas, but become it. Hence why he is the volcano.

Dates and times of the campaign- advertising started around early 2011 period. 

Use of social media- Old spice is spice is using all three of the main social media outlets.They have to in order to "keep with the times" and up to date to increase their sale numbers. Using social media has its advantages as its essentially free advertising. They are able to tweet, upload photos on an Old Spice account, and followers will see this and like and react to the products online. This could lead to future purchases from those followers. 

Representation of males- Males are meant 

Shelter Advert

Titanium work for presentation

Titanium- David Guetta
Video type- Narrative + Concept
David Guetta notes:

• Muslim upbringing 
• House and urban dance song 
• generally about  inner strength 
• pulled from radio stations for a while due to the Sandy Hook school shooting, ties in with the song with metaphors about bullets 

Themes: 

• Supernatural 
• Inner stength 
• standing up for your rights 
• adult vs children 

DISTINCT: 

• Icons - Hat (trying to hide himself from everyone) 
• Settings - School (vulnerable place), Home (place of safety), Woods (he is lost). 
• Theme- Running away, vulnerable, leaving behind childish belongings

Camera & Mise-en-scene: 

• medium close ups, long shots 
• Tracking shots from left to right 
• Panning shots from left to right 

S-main character in mostly all shots

T- jump cuts on beats 

O-Starts morning ends at night in the forest

P- Slows panning and tracking, speeds up with beat and build up

S-sped up bike shot, slow Mo on important character focused scenes.

Parallel editing, music fits the videos 

Cyclical videos, starts in the fetal position- ends in fetal position.

Stop Where You Are; Corinne Bailey Rae

Titanium

Music video presentation

Old Spice notes

Old spice was created by William Shultz in New York 1934 
First target audience was women released a mens line of aftershave 
chose a nautical theme 
soon became world wide 
soon discontinued women range 
in the 80's old spice didnt grow 
P and G brought old spice in 1990 they changed the logo to a yacht
Sales then took a dip in the 1990's 
The target audience changed to teenage boys 
Became second highest selling deodorant after right guard 
Relaunched in 2006 
started to sell more towards women 
New adverts went viral 
Became NFL main product. 

Charity Campaign

There are rules about campaigns e.g. too graphic 
A lot of adverts use shocks tactics 
Desensitisation- George Gerbner, he recons people are becoming more use to violence and death so react less when we are exposed to it in the real world.  

Shelter: 
Provide homes advice 
50,000 family live in temporary accommodation
was founded in 1966 ken loach made a TV program called 'Cathy care home' which was important in setting up the charity 
The campaign launched in 2011 in the worst towns for 6 weeks 

Codes and Conventions of charity ads

Charity name and logo 
creation of sympathy 
Creationof empathy 
Shock Factor 
Slogan 
Image of victim 
sombre made of dress
Use of colour 
Colour associated with brand 
web address 
invitation to interact 
message with text 

Shelter from Great Baddow High School Media

Stereotypes- Types of stereotypes

Stereotypes- media institutions use stereotypes because the audience will understand them.They are visual shortcuts to categorise a genre.

Archetypes- This is the "ultimate" stereotypes, mainly going to the extreme of what people are supposed to be like.

Counter types- This is the opposite of a stereotype, which go against the conventional way to act and be. 

Representation- The way in which people events and idea and presented to the audience. This is also a way to break it down, the media takes something that is already represented produced it, in the way that they choose. 

Stereotypes- DR CAGES

Regional identity 

Regional identity is one of many ways that the media can categorize people from different regions of the world. One of the most controversial ways this has been demonstrated is on TV with "The Only Way Is Essex". This made people across the globe have an easy understanding of what people in Essex are like. This may be a slight bit of the truth but not all people in Essex are like this. 

Another possibility of regional identity in Films is in "Slumdog Millionaire". In this film a young boy goes onto the world famous show 'Who wants to be a millionaire' which he wins. But at the very beginning of this film he is shown a man being blown smoke at by a police officer. This caused a lot of hatred on the film because it stereotyped police in India and how they acted towards people.

One other way that the media use regional identity is through the newspapers. Racism is one of the biggest things which happens in newspapers because they love to focus on terrorism and with terrorism is where newspapers like the Daily mail have had many complaints about how they are bullying muslims.