The Big Issue

sold to help homeless people make money.

Homeless sell and keep a bit of profit 

circulation- number of copies sold 

Readership- Not just who buys a magazine but the total number of people who are likely to read it. 

Mass audience- Readership on a large scale 

Niche audience- Narrow group of leaders with a particular interest 

Subscription- where a reader pays for a set number of copies of magazine in advance at a lower price and receives them post 

Mast head- the title of the magazine 

Plug- Text that plugs a feature that will appear. 

Charity Advert

Old Spice

History- Old spice, created in 1934 started producing women's products, called "Early American". Four years later, Old spice turned to mens products and created a nautical themed aftershave and other products. This theme stereotyped typical man (being a sailor) having physical and mental strength to be out sea, battling against the bad weather and away from family. 

Aims of the campaign- Old spice wanted to create a new target audience. Previously they were advertising to 40-60 years olds, but after assessing market trends, they targeted a new audience of 18-34 year olds. The aim of this advert is to portray to the male audience that the middle aged man can not only smell like the Bahamas, but become it. Hence why he is the volcano.

Dates and times of the campaign- advertising started around early 2011 period. 

Use of social media- Old spice is spice is using all three of the main social media outlets.They have to in order to "keep with the times" and up to date to increase their sale numbers. Using social media has its advantages as its essentially free advertising. They are able to tweet, upload photos on an Old Spice account, and followers will see this and like and react to the products online. This could lead to future purchases from those followers. 

Representation of males- Males are meant 

Shelter Advert

Titanium work for presentation

Titanium- David Guetta
Video type- Narrative + Concept
David Guetta notes:

• Muslim upbringing 
• House and urban dance song 
• generally about  inner strength 
• pulled from radio stations for a while due to the Sandy Hook school shooting, ties in with the song with metaphors about bullets 

Themes: 

• Supernatural 
• Inner stength 
• standing up for your rights 
• adult vs children 

DISTINCT: 

• Icons - Hat (trying to hide himself from everyone) 
• Settings - School (vulnerable place), Home (place of safety), Woods (he is lost). 
• Theme- Running away, vulnerable, leaving behind childish belongings

Camera & Mise-en-scene: 

• medium close ups, long shots 
• Tracking shots from left to right 
• Panning shots from left to right 

S-main character in mostly all shots

T- jump cuts on beats 

O-Starts morning ends at night in the forest

P- Slows panning and tracking, speeds up with beat and build up

S-sped up bike shot, slow Mo on important character focused scenes.

Parallel editing, music fits the videos 

Cyclical videos, starts in the fetal position- ends in fetal position.

Stop Where You Are; Corinne Bailey Rae

Titanium

Music video presentation

Old Spice notes

Old spice was created by William Shultz in New York 1934 
First target audience was women released a mens line of aftershave 
chose a nautical theme 
soon became world wide 
soon discontinued women range 
in the 80's old spice didnt grow 
P and G brought old spice in 1990 they changed the logo to a yacht
Sales then took a dip in the 1990's 
The target audience changed to teenage boys 
Became second highest selling deodorant after right guard 
Relaunched in 2006 
started to sell more towards women 
New adverts went viral 
Became NFL main product. 

Charity Campaign

There are rules about campaigns e.g. too graphic 
A lot of adverts use shocks tactics 
Desensitisation- George Gerbner, he recons people are becoming more use to violence and death so react less when we are exposed to it in the real world.  

Shelter: 
Provide homes advice 
50,000 family live in temporary accommodation
was founded in 1966 ken loach made a TV program called 'Cathy care home' which was important in setting up the charity 
The campaign launched in 2011 in the worst towns for 6 weeks 

Codes and Conventions of charity ads

Charity name and logo 
creation of sympathy 
Creationof empathy 
Shock Factor 
Slogan 
Image of victim 
sombre made of dress
Use of colour 
Colour associated with brand 
web address 
invitation to interact 
message with text 

Shelter from Great Baddow High School Media

Newspaper article analysis

Headline: 

Works as an enigma (Barthes), teasing the audience to want to find out more. They are an important hook to capture the audience and encourage them to pay attention to the article. There is an assumption in this headline that the audience will know who Brady is, and the word ‘moor’ will remind them if they have forgotten.

Intro: 

Like the headline, the hook should grab the audience’s attention and encourage them to want to read the rest of the article. Intros are usually very short – maybe 30 words – and should be able to be read and digested quickly and easily. The intro sums up the main point of the article – in this case the discussion of Brady’s possible final resting place.

Focus: 
Journalists often present stories from a human interest angle, putting people at the centre of their stories. Quotes are often used to give a human touch by emphasising the importance of the people in the story. In this instance, Brady is the focus but the sympathy clearly lies with the victims and their families. A quote from one of the victim’s brothers shows this.

Narrative: 
Reveals information in such a way as to keep the reader interested but also to aid their understanding of what is going on.

Structure: 
Short paragraphs are important in news reports and each one is used to develop the narrative of the story a little bit more. There is also often a structure to news stories in that all the important info is given at the start and less important details are added later. In this example, the important info is that a coroner will not release Brady’s body until he is satisfied his ashes won’t be scattered on the Moor. Arguably less important information comes later such as how he died.

Mise-en-scene

Mise en scene

• ...is a french term meaning what is put into a scene or frame. 
• ... is a made up of visual information in front of the camera 
• ... communicates essential information to the audience about setting (time and place) and characters.
• ... is made up of 5 elements- Settings and props, Costume, facial expression, lighting and colour, positioning of characters/objects within the frame. 

This can be put in an anagram called CLAMPS: 

C costume 

L lighting 

A audience 

M makeup

P props

S setting 

These all can be linked to every single scene a film ever. 

Steve Neale

Steve Neale- Media Theorist 

• How much is conformed to its genre's individual conventions and stereotypes. A film must watch the genre's conventions to be identified as part of that genre. To offset financial risk of film productions by collateral against innovation and difference.

• How much a film subverts the genre conventions and stereotypes. This film must subvert conventions enough to be considered unique and not just a clone of an existing film. This is to guarantee the pleasure and meaning for the audience.  

Steve Neale's theory can work with Christian metz theory as both theories suggest that texts within genre have simiarities and differences. Although, Metz's theory does suggest that each genre has a timeline which the texts follow, whereas Steve Neales theory remains in the film makers being innovative when creating their texts. In conclusion both texts believe that genres do not always stay the same they change over time  as new ideas come to light.

Analysing images

Task 1:
1- A science fiction film would be set outside of earth, either on another planet or on a space ship. The props used would be futuristic laser guns and lots of futuristics technology like holograms.
2- A romantic comedy would be set in paris because it is known as the love capital of the world. the props used would be things that would connote love, like roses and chocolates.
3- A horror film would be set in the woods or an abandoned house because this would make people have fear of what is there. The props used would be a knife, a chainsaw and maybe a head and a lot of blood.

Task 2:
1- In this first picture they look as if they are interested in one specific thing which has caused them confusion. They also look like they are trying to hide from something.
2-  The one on the right looks as if he is in pain because his hand is in a bandage. The one on the left They also look like they are trying to hide from something.
3- The man in the middle has his hands by his side to show that he has authority around these men and the people around him have their heads down which connotes that they are taking instructions.

Task 3:
1- Their body language in this photo shows that the women in the image has her arms folded and her legs crossed connotes that she is annoyed with the man on the left. Also the man on the left has his hands kept together which represents him as having being in an awkward situation.
2-In this image there is a single axe in a wooden plank so it has obviously been thrown into the wood.
3- The two men are standing side by side which shows that they are ready fro action. They also have two gun props which look very futuristic so it is safe to say it is a sci-fi film. Also the camera angle is a low angle shot which shows that the people in this image are in a state of authority.
4- The next image is the poster for a film called Riddick which is also a sci-fi film. The way that Vin diesel standing in the distance looking towards the ground but his body is facing away from the camera. This is gives him an empowering  look to him.

Genre Photos

This is a family photo, The idea of family is represented by the light colours to create a happy atmosphere with a loving family.

This is a horror genre photo. The connotations of a horror can easily be seen by the villain in the center of the image. Also the outline of the photo has had a black shade effect put on it to create a scary atmosphere.