Gillette Advert

Gillette Advert
Most media text works to the principle of being a success is to either: 

• Generate money 
• Attract as large an audience as possible
• Genres are used to appeal to a specific audience.
• Audience seek out genres that they enjoy. 

In this advert they do all of this. Firstly they show the idea of having money of everybody wearing suits and having a good time with each other. Even though you cannot hear what they are talking about they are all smiling at each other this can connote that these men are having a good time with each other. Also in the next shot you see a man looking in a mirror dressed in such a way he looks as if he is going to a wedding and this is then conformed by a women who goes up behind him and does his tie up properly. This women looks as if she is wearing a wedding dress which confirms this. After this it shows a man sitting on a computer on the phone and a man who he has to look up to clearly tells him something and pats him on the back proving that what he was told was good news because of his reaction. These all connote winning. In these adverts it seems as if they aren't trying to show you what the product does but what you can do if you use this product. So they are trying to sell a lifestyle more than the product.