Charity Campaign

There are rules about campaigns e.g. too graphic 
A lot of adverts use shocks tactics 
Desensitisation- George Gerbner, he recons people are becoming more use to violence and death so react less when we are exposed to it in the real world.  

Shelter: 
Provide homes advice 
50,000 family live in temporary accommodation
was founded in 1966 ken loach made a TV program called 'Cathy care home' which was important in setting up the charity 
The campaign launched in 2011 in the worst towns for 6 weeks