Monday, 23 April 2018
Charity Campaign
There are rules about campaigns e.g. too graphic
A lot of adverts use shocks tactics
Desensitisation- George Gerbner, he recons people are becoming more use to violence and death so react less when we are exposed to it in the real world.
Shelter:
Provide homes advice
50,000 family live in temporary accommodation
was founded in 1966 ken loach made a TV program called 'Cathy care home' which was important in setting up the charity
The campaign launched in 2011 in the worst towns for 6 weeks
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Steve Neale- Media Theorist How much is conformed to its genre's individual conventions and stereotypes. A film must watch the genre...
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