Charity name and logo
creation of sympathy
Creationof empathy
Shock Factor
Slogan
Image of victim
sombre made of dress
Use of colour
Colour associated with brand
web address
invitation to interact
message with text
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Headline: Works as an enigma (Barthes), teasing the audience to want to find out more. They are an important hook to capture the audi... -
George Gerbner- Cultivation theory The cultivation theory, also known as the Drip, Drip theory, is the idea that exposes to repeated to pa...
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Steve Neale- Media Theorist How much is conformed to its genre's individual conventions and stereotypes. A film must watch the genre...
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