Charity name and logo
creation of sympathy
Creationof empathy
Shock Factor
Slogan
Image of victim
sombre made of dress
Use of colour
Colour associated with brand
web address
invitation to interact
message with text
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George Gerbner- Cultivation theory The cultivation theory, also known as the Drip, Drip theory, is the idea that exposes to repeated to pa...
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Headline: Works as an enigma (Barthes), teasing the audience to want to find out more. They are an important hook to capture the audi... -
Gillette Advert Most media text works to the principle of being a success is to either: Generate money Attract as large an audience a...
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