News Values

C - Continuity: Stories that are already in the news continue to run and are updated  

U - Unambiguous : Stories that are easy to understand and for papers to report on

P - Proximity: Stories that are closer to home are more likely to be included 

P - Personalisation: Stories that include human interest- 'real' people 

T - Threshold: The bigger the impact and reach of the story 

U - Unexpectedness- an event that is a shock or out of the ordinary

N - Negativity- Bad news is more interesting 'if it bleeds, it leads' 

E - Elite: Stories about important people and powerful nations.