Music video presentation

Old Spice notes

Old spice was created by William Shultz in New York 1934 
First target audience was women released a mens line of aftershave 
chose a nautical theme 
soon became world wide 
soon discontinued women range 
in the 80's old spice didnt grow 
P and G brought old spice in 1990 they changed the logo to a yacht
Sales then took a dip in the 1990's 
The target audience changed to teenage boys 
Became second highest selling deodorant after right guard 
Relaunched in 2006 
started to sell more towards women 
New adverts went viral 
Became NFL main product. 

Charity Campaign

There are rules about campaigns e.g. too graphic 
A lot of adverts use shocks tactics 
Desensitisation- George Gerbner, he recons people are becoming more use to violence and death so react less when we are exposed to it in the real world.  

Shelter: 
Provide homes advice 
50,000 family live in temporary accommodation
was founded in 1966 ken loach made a TV program called 'Cathy care home' which was important in setting up the charity 
The campaign launched in 2011 in the worst towns for 6 weeks 

Codes and Conventions of charity ads

Charity name and logo 
creation of sympathy 
Creationof empathy 
Shock Factor 
Slogan 
Image of victim 
sombre made of dress
Use of colour 
Colour associated with brand 
web address 
invitation to interact 
message with text 

Shelter from Great Baddow High School Media

BBC Radio 1 Podcast

• What are the different responsibilities of presenters and producers?

Will foster- ( Producer ) Making sure that they are all the most prepared. Seeing if there is a caller sounds good and making sure that they know what they need to know when on the show.

Fiona Hanlon- ( Assistant producer ) - Eyes on the equipment. To brief the guests on what to do and what not to do. Figuring out what the gaps are in the show, how to fill them and make it the best experience possible for everyone (the team and the views).

Nick Grimshaw- ( Presenter ) - Nick is on air from 6:30 till 10:00 which can be stressful so he has to try and keep the audience listening while being calm. He also has to be able to change the show.

• What preparation that goes into each programme?

Alarm at 4:00am, in work by 5:00am . on air by 6:30am and then off air by 10:00. But they do not get to go home when they finish the show because they need to prepare for the next show. They create a script but it is very flexible. When they have guests who are quite large and famous then they usually have a sit down talking about whats gonna happen. But still have to make sure that it will be entertaining but then still professional. For example if you only have time to ask 10 questions then you ask the best 10 questions that you can think of but still funny and exciting. They also have to brief the guests before they go on air. Such as not to swear, not to mention these certain brands, not to bring up certain topics because this could not be suitable or could not be the best thing to have the listens hear such topics which are thought to be sensitive to any viewers. Will and Fiona also have a sit down talking what will be going on the show the day before and then also another one when they meet in the studio in the morning.

• What's most challenging and most enjoyable about working on the show?

Having to get guests on the show because they might not be very open and may be very hard to talk to. This is hard because this would then shorten the amount of time that they are on the show for which leads to having to think of more things to do instead of this interview. As well as this they have to keep the audience interested the entire time of the show but they cannot keep them on the show the whole time because people who listen in the morning have to go to work or to school and this can effect the numbers quite badly. But for the time that they are listening is when Radio 1 get their highest numbers they have to do their best to keep them listening.

• What are the team dynamics like?

Everyone has to get along and understadn each other, good to have new members of the team like producers as the bring in new ideas nobody has thought of before. cant be hostile and has to have a good vibe for it to succeed. Trust is absolutley key/ Whatsapp group to remember stories they well talk about.

• How can you break into radio?

Exposing yourself to radio. seeing how it works, student radio communication work and skills. directly appproaching people already in the industry and asking them about things. Just keep at it if you get rejected at furst by email/ Get ourself exposed and get yourself out there. Get some experience. figure out what you like about presenters on the radio and bring that into your work.

Minecraft notes

What are the main ways Minecraft attracts audiences?

- Sandbox construction game - endless
- Community
- Different platforms
- Social media - Twitter
- YouTube - Inspiration
- Adverts on Apps / Pop ups
- Unique game - Limited competition
- Buy and play within communities on realms
- Pay to have access to the game
- create and support fan clubs
- Buy add ons for the game such as skins
- Subscribing to magazine
- Watching online videos
- Fans influence how it is updated
- Attend Minecon
- Buy merchandise, toys and clothes

Marketing: How are video games traditionally marketed and what franchising takes place?

- Adverts
- Merchandise - LEGO, Action figures etc.
- Social media
- Platform store
- Game trailers
- Books - Annuals, Manual

Without the commercial backing of a mainstream publisher, and no money spent on advertising revenue, due to the independent nature of Mojang, the game relied on word of mouth between gamers and features on sites such as the Penny Arcade Web Comic to generate interest amongst gamers.
A LEGO set based on Minecraft called Lego Minecraft was released on 6th June 2012.
2 more sets based on the Nether and village areas of the game were released.
Mojang collaborates with Jinx, an online game merchandise store. includes clothing, foam pickaxes, and toys of creations in the game.
Mojang signed a deal with Egmont group, a Childrens book Publisher.
In 2019, a joint venture with Warner Brothers releases Minecraft the movie.

How is the industry regulated and by whom?
- PEGI regulates video game industry. They regulate the industry by; using intellectual property rights and licenses, age ratings/classifications, advertising laws, data protection, gambling legislation and responsibility of staff.

Who regulates content and how?
- PEGI (Pan European Game Information) regulates content by giving video games, age ratings - 3,7,12,16,18 and giving content warnings of what is including such as; Bad language, Discrimination, Drugs, fear, gambling, sex, violence and online. These are given symbols to show the feature.

What are some of the effects video games are seen to have on players?
- Problem solving and logics
- Hand eye coordination
- Planning resource management and legistics
- Situational awareness
- Mapping skills
- memory and concentration

How is Minecraft regulated?
- Minecraft is family friendly and the initial minecraft series was rated PEGI 7 but later introduction stories were classified higher because narratives and dialogue were being introduced.