News Revision

Masthead- The newspaper's name, often in traditional Gothic lettering. It may not have changed forma many years so it's the easiest way to identify a newspaper. An important part of branding- semantic codes of the name can be identified 

Slogan- A 'catchphrase' summing up the newspaper's philosophy or unique selling point

'Puffs' or 'blurbs- Colour bands that aim to attract readers to additional stories inside- usually more light hearted to broaden the audience. 

Headlines- The largest typeface on the page for the most important stories. Popular newspaper employ colloquialism and puns with quality newspapers being more formal. 

Strapline- in smaller typeface, above or below headline that explain more about the story. 

Standfirst- Block of text that introduces the story and offers initial content 

By-line- Journalist's name & details, often includes a photo 

standalone- A picture story used on the cover to offer visual engagement 

Central image- Usually a dramatic picture filling most of the cover, anchorage text/caption usually close by to offer context. 

News in brief (NIB)/ side bars smaller facts or articles in a list/ column positioned at the side or bottom of the paper. 

Pull Quotes- Interesting quotes from the article extracted and written in larger font to make it stand out 

Jump line- Follows the teaser headline on the front page encouraging readers to buy and read on. 

Adverts- Newspaper may included adverts and offer on the cover- depending on the type- which will appeal to the audience. 

White space- Area on the newspaper that has no text, image or advert is left blank 

Margin and gutters- lines to prevent text overlapping, newspaper have clear set areas of text and image, title. 

Frames- Shapes outlining the parts of text such as stories or columns to make them visually separate. 

Columns- Newspapers always use columns when producing covers- its is the conventional layout 

Serif Font-Italic style font (Curved) 
Sans serif Font- Plain font type (not curved)