- How much is conformed to its genre's individual conventions and stereotypes. A film must watch the genre's conventions to be identified as part of that genre. To offset financial risk of film productions by collateral against innovation and difference.
Steve Neale's theory can work with Christian metz theory as both theories suggest that texts within genre have simiarities and differences. Although, Metz's theory does suggest that each genre has a timeline which the texts follow, whereas Steve Neales theory remains in the film makers being innovative when creating their texts. In conclusion both texts believe that genres do not always stay the same they change over time as new ideas come to light.
- How much a film subverts the genre conventions and stereotypes. This film must subvert conventions enough to be considered unique and not just a clone of an existing film. This is to guarantee the pleasure and meaning for the audience.
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