Media Framework- Audience
Audience is anybody who consumes media.
Financial demographic profiling:
A- Higher management, bankers, Lawyers, Doctors.
B- Middle management, Teachers, Creative and media people.
C1- Office supervisors, Junior management, nurses, specialists, WHITE COLLAR JOBS
C2- Skilled manual workers, plumbers, builders, BLUE COLLAR JOBS
D- Semi skilled and unskilled manual workers.
E- Unemployed, students, pensioners, causal workers.
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