Liar
L- language
I- industry/institution
A- audience
R- representation
Language- what type of media is it? Codes and conventions, media texts follow the same rules depending on what kind of media platform they use.
Industry/Institution- This is who makes the media texts. The institution can be a large company like Warner bros. Pictures or small company like working title.
Audience-This is who the media is made for. Some believe that the media can manipulate us, others believe that the audience can manipulate the media.
Representation- This is more about stereotypes and genres which represents people in the media.
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George Gerbner- Cultivation theory The cultivation theory, also known as the Drip, Drip theory, is the idea that exposes to repeated to pa...
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Headline: Works as an enigma (Barthes), teasing the audience to want to find out more. They are an important hook to capture the audi... -
Gillette Advert Most media text works to the principle of being a success is to either: Generate money Attract as large an audience a...
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