- Albert Bandura OC is a psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University
- The idea that the media implant ideas in the mind of the audience directly. The idea the audience acquire attitudes, emotional.
- This passive audience is immediately affected by these messages. The public essentially cannot escape from the media's influence.
Friday, 29 September 2017
Hypodermic needle theory
Albert Bandura- Hypodermic needle theory
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