George Gerbner- Cultivation theory
The cultivation theory, also known as the Drip, Drip theory, is the idea that exposes to repeated to patterns of representation over long periods of time can shape and influence us. Cultivation is a positivism theory, meaning it assumes the existence of objective reality and value-neutral research. A study conducted by Jennings Bryant and Dorian Morin (2004), which surveyed almost 2000 articles published in the three top mass communication journals since 1956, found that cultivation analysis was the third most frequently utilized theory, showing that it continues to be one of the most popular theories in mass communication research.
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