U - Unambiguous : Stories that are easy to understand and for papers to report on
P - Proximity: Stories that are closer to home are more likely to be included
P - Personalisation: Stories that include human interest- 'real' people
T - Threshold: The bigger the impact and reach of the story
U - Unexpectedness- an event that is a shock or out of the ordinary
N - Negativity- Bad news is more interesting 'if it bleeds, it leads'
E - Elite: Stories about important people and powerful nations.