A term which is applied to the editing and filming process where decisions are made to let some information pass through to one receiver (audience and other information remains barred. These people can really change the way we see the media.
One example of this is with the Sun newspaper on the 6th of November 2017 where Rupert Murdoch who owns the sun was found to be stashing money away in foreign banks so he would not have to pay for taxes. Because of this nothing about this scandal was printed into this newspaper because Rupert Murdoch is the gate keeper for them. The Guardian did the complete opposite because their gatekeeper, Alan Rusbridger, thought that he could possibly exploit Rupert Murdoch.
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Headline: Works as an enigma (Barthes), teasing the audience to want to find out more. They are an important hook to capture the audi... -
George Gerbner- Cultivation theory The cultivation theory, also known as the Drip, Drip theory, is the idea that exposes to repeated to pa...
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Steve Neale- Media Theorist How much is conformed to its genre's individual conventions and stereotypes. A film must watch the genre...
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