Threshold- The bigger the impact and the reach of the story.
Unambigous- A story with no confusion
Unexpectedness- If it was not expected or off the wall
Personalisation- Giving it human intrest.
Negativity- No one likes a happy story, if it bleeds it leads.
Proximity- Where it is, more close to home.
Elite person/place- Important people and powerful nations.
Continuity/ currency- A story that will run on for a long time.
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