Stereotypes- media institutions use stereotypes because the audience will understand them.They are visual shortcuts to categorise a genre.
Archetypes- This is the "ultimate" stereotypes, mainly going to the extreme of what people are supposed to be like.
Counter types- This is the opposite of a stereotype, which go against the conventional way to act and be.
Representation- The way in which people events and idea and presented to the audience. This is also a way to break it down, the media takes something that is already represented produced it, in the way that they choose.
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